Kristina Sullins

UGC Portfolio

friendly lookin woman smiles at camera

UGC: Story-Driven Travel & Food Content for Your Brand

I’m Kristina, a Phoenix-based travel and lifestyle UGC creator behind Gallivanting Souls. I partner with travel, cruise, hospitality, and food brands to create relatable short-form video that feels like a trusted friend’s recommendation—not an ad.

As a Gen X empty nester and seasoned cruiser, I understand the real questions travelers have before they book:
Is this worth the money? What does it actually feel like to be there? Will this work for my partner, family, or group? I create content that answers those questions clearly and authentically.

What I Create

  • UGC video for cruise lines, tour operators, resorts, and hotels (ship life, excursions, day passes, room and property tours).​

  • Food-forward content for onboard dining, local restaurants, and culinary experiences (walk-throughs, first bites, honest impressions).​

  • Practical “how it really is” content for travelers: what to expect, what to pack, how to get the most value from an experience.

Every deliverable is designed to plug seamlessly into your organic channels and ad strategy: TikTok, Instagram Reels, YouTube Shorts, and paid amplification.

How I Approach UGC

  • Traveler-first: I speak directly to couples, empty nesters, and multigenerational travelers who want memorable experiences without the stress.

  • Story-led: Clear hooks, simple narratives, and strong visuals that showcase the feeling of your experience.

  • Brand-aligned: I match your tone, key messages, and goals while keeping the content honest, approachable, and human.

My background in blogging, trip planning, and in-depth reviews means I naturally highlight details that build trust—logistics, value, and those small moments that make an experience unforgettable.

Let’s Work Together

If you’re looking to:

  • Refresh your social feeds with native-feeling UGC

  • Show real travelers what your cruise, tour, resort, or restaurant is actually like

  • Build trust and drive bookings through authentic, story-driven content

…I’d love to collaborate.

You can learn more about my travel background and audience on our About page here, and explore our cruise and excursion guides here.

Video Examples

Unboxing: Latuza Viscose Tank

How to: Active Pets Car Seat Cover

Review: Level8 Voyager Carry-on

Chamba Chai

Cucina del Capitano

Demonstration Video

 

Dot Card

Olay Super Serium

About me:

Hey there! I’m Kristina, a passionate storyteller (and proud GenXer!) from the Phoenix area with a newfound love for the world of video content creation. While I’ve spent years crafting informative blog posts (since 2019!), I’m now diving headfirst into creating engaging UGCs that resonate with viewers.

What fuels my creativity? It’s the joy of travel, the thrill of new experiences, and the connections we make along the way. Specifically, I adore crafting content focused on various travel styles – from romantic getaways for couples to multigenerational adventures, and everything in between!

But here’s the secret sauce: I believe the most impactful stories are those that feel authentic and relatable. That’s why I never forget the perspective of the everyday traveler. I can see things through your audience’s eyes, understanding their desires, concerns, and what truly excites them.

This allows me to create fun, informative, and genuine UGCs that resonate on a deeper level. Ultimately, my goal is to be your partner in storytelling. I want to translate your brand’s message into captivating video content that captures the hearts and minds of your ideal customers.

Let’s chat and see how we can create magic together! Read on to learn more about me and my journey Gallivanting Souls Travel Blog.

Holding a sloth in Roatan Experience

Boost Engagement & Sales with Authentic Social Content

Struggling to create fresh, engaging content for your brand’s social media?

Want videos that blend seamlessly with the platform’s style?

Need eye-catching ads that cut through the noise?

Look no further!

I specialize in crafting high-quality User-Generated Content (UGC). Unlike influencer marketing, UGC is content created by everyday people (like me!) specifically for your brand to use on its social channels.

The power of UGC lies in its authenticity. It feels like it belongs naturally on the platform, resonating deeply with your target audience. This translates to increased engagement, trust, and ultimately, conversions.

I can help you achieve your social media goals!

Photo Examples

view from the back of a 3-wheeled trike in Cozumel.
El Jefe Tequila
Cheers with local beer Isla
Local beer to Cozumel Superior Beer
Olay Super Serum
Yellow and black carry on back Level8 Voyager
Bonsai Sushi on Carnival Cruise
man in orange shirt stands at yucatan ruins

Industries

 

 Lifestyle

  • Cruise Travel (Couples, Empty Nesters, Multigenerational)

Consumer Goods:

  • Travel Apparel & Accessories (Luggage, Clothing, Sun Protection, Formal Wear)
  • Dog Products:  Showcasing dog-related products across different categories (toys, treats, grooming supplies, accessories, etc.)

 

Cruise Travel Expertise:

 

Lodging & Tours:

 

Highlights: Showcase a variety of lodging options (hotels, Airbnbs) across different destinations, focusing on those with positive pet policies.

Content Ideas:

  • Hotel and Airbnb reviews, highlighting amenities like pet-friendliness, dog walking areas, and nearby dog parks.
  • Tips for choosing pet-friendly accommodations.
  • Showcasing unique and luxurious stays (boutique hotels, resorts with dog amenities)

 

Exploring Cruise Accommodations:

Showcasing different cabin categories (interior, oceanview, balcony, suites), highlighting the amenities and features of each, and offering tips for choosing the perfect cabin for different needs.

Culinary Delights Onboard: Creating engaging content showcasing the variety of onboard dining options available on cruises (from buffets to specialty restaurants), highlighting the cuisines offered, and providing recommendations for different budgets and preferences.

Unforgettable Shore Excursions: Partnering with cruise lines or tour operators to create UGC content about exciting shore excursions at various cruise destinations. This could involve showcasing historical tours, cultural experiences, adventure activities, or family-friendly outings

Video types

  • Testimonial

  • Product demo

  • Unboxing

  • How to / tutorial

  • Voice-over

Add-ons

  • Layover text

  • Subtitles

  • Content boosting (paid adds)

  • Guest posts

Languages

  • English

Let’s work together!

Standing at the Mogollon Rim in Arizona

Ready to captivate your audience with engaging video content?

 

While I’ve been crafting informative and engaging blog posts since 2019, my passion has recently shifted towards the dynamic world of video. I’m excited to leverage my storytelling skills and bring your brand’s message to life through fun, informative, and authentic videos.

Here’s how we can create magic together:

  • Discovery Call: Let’s chat about your goals and see if we’re a good fit.
  • Seamless Collaboration: Clear communication is key. You’ll be involved throughout the process, ensuring the final product exceeds your expectations.
  • Your Vision, My Expertise: I’ll translate your vision into captivating video content, with (2) revisions included for your complete satisfaction.

Connect now!

 

3 + 5 =

https://gallivantingsouls.com/

Our Business Card

More video examples

Inspirational

About us

Room Tour Video

Blog Examples

8 Cruise Gear Items You Love To Pack in 2024

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